Work

Recall of Television Advertisements as a Function of Program Evaluation

Year: 1997

Type: article

Source: The Journal of Psychology

DOI: 10.1080/00223989709603543

Authors: Barrie Gunter, Adrian Furnham, Christopher Beeson

Institutions: University of Sheffield, University College London

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072059618

FWCI: 1.566

Cites: 21

Cited by: 52

Related to: 10