Work

Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of World Business

DOI: 10.1016/j.jwb.2010.11.002

Author: Paurav Shukla

Institution: University of Brighton

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072162901

FWCI: 18.49

Cites: 73

Cited by: 345

Related to: 10