Work

Service marketing: Image, branding, and competition

Year: 1989

Type: article

Study design: Observational Study

Source: Business Horizons

DOI: 10.1016/0007-6813(89)90018-9

Authors: Sak Onkvisit, John J. Shaw

Institutions: San Jose State University, Providence College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072224876

FWCI: 6.289

Cites: 6

Cited by: 143

Related to: 10