Work

A Comparative Study of Operational Marketing Practices among British Department Stores and Supermarkets

Year: 1992

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569210014389

Authors: Gordon E. Greenley, David Shipley

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072237688

FWCI: 3.288

Cites:

Cited by: 24

Related to: 10