Work

Is this Shangri-La? The case for authenticity in the Chinese and Indian hospitality industry

Year: 2011

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2011.48

Authors: Glyn Atwal, Alistair Williams

Institution: ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072250325

FWCI: 2.783

Cites: 46

Cited by: 15

Related to: 10