Work

The role of rebates in the hybrid competition between a national brand and a private label with present-biased consumers

Year: 2013

Type: article

Source: International Journal of Production Economics

DOI: 10.1016/j.ijpe.2013.04.037

Authors: Donghan Liang, Gang Li, Linyan Sun, Yubao Chen

Institutions: Xi'an Jiaotong University, University of Michigan–Dearborn

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Fundamental Research Funds for the Central Universities

Award: 网络环境下的多渠道供应链网络的竞争与协调决策机制研究

OpenAlex ID: W2072289930

FWCI: 1.981

Cites: 51

Cited by: 17

Related to: 10