Work

Interactivity and its Facets Revisited: Theory and Empirical Test

Year: 2006

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367350403

Authors: Grace J. Johnson, Gordon C. Bruner II, Anand Kumar

Institutions: University of Wisconsin–Milwaukee, Southern Illinois University Carbondale, University of South Florida

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072296808

FWCI: 23.24

Cites: 44

Cited by: 288

Related to: 10