Work

Online advertising by the comparison challenge approach

Year: 2006

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2006.05.002

Authors: Jae Won Lee, Jae Kyu Lee

Institutions: Korea University of Technology and Education, Singapore Management University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2072335191

FWCI: 1.176

Cites: 41

Cited by: 9

Related to: 10