Work

Customer Lifetime Value and Firm Valuation

Year: 2006

Type: article

Source: Journal of Relationship Marketing

DOI: 10.1300/j366v05n02_06

Authors: Sunil Gupta, Donald R. Lehmann

Institution: Columbia University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072434429

FWCI: 4.679

Cites: 36

Cited by: 89

Related to: 10