Work

The Winning Number: Consumer Perceptions of Alpha-Numeric Brand Names

Year: 1993

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299305700306

Authors: Teresa M. Pavia, Janeen Arnold Costa

Institution: University of Utah

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072590115

FWCI: 4.281

Cites: 45

Cited by: 104

Related to: 10