Work

Push-based brand awareness: the role of product availability and in-store merchandising

Year: 2011

Type: article

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969.2011.578793

Author: S. Umit Kucuk

Institution: Central Washington University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072610173

FWCI:

Cites: 46

Cited by: 11

Related to: 10