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It ain't over 'til it's over: Evaluating reacquisition opportunities in business-to-business markets

Year: 2014

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2014.02.010

Authors: Mark P. Leach, Annie H. Liu

Institutions: Loyola Marymount University, Victoria University of Wellington

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072643955

FWCI: 5.332

Cites: 41

Cited by: 27

Related to: 10