Work

The initial stages of new service development: A case study from the Greek banking sector

Year: 2001

Type: article

Source: Journal of Financial Services Marketing

DOI: 10.1057/palgrave.fsm.4770048

Authors: Paulina Papastathopoulou, George Avlonitis, Kostis Indounas

Institution: Athens University of Economics and Business

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072671647

FWCI: 1.579

Cites: 38

Cited by: 24

Related to: 10