Work

Building on Services' Characteristics to Develop Successful Services Brands

Year: 2001

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725701323366773

Authors: Leslie de Chernatony, Susan Segal-Horn

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: University of Birmingham, Thammasat University

OpenAlex ID: W2072731370

FWCI: 23.68

Cites:

Cited by: 234

Related to: 10