Work

Observing Flattery: A Social Comparison Perspective

Year: 2013

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/672357

Authors: Elaine Chan, Jaideep Sengupta

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072774758

FWCI: 7.931

Cites: 45

Cited by: 51

Related to: 10