Work

An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation

Year: 2012

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2012.09.012

Authors: Christine Vallaster, Sylvia von Wallpach

Institutions: University of Liechtenstein, Universität Innsbruck

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Austrian Science Fund

Award: Multi-stakeholder brand identity co-creation

OpenAlex ID: W2072800494

FWCI: 12.12

Cites: 60

Cited by: 288

Related to: 10