Work

Business‐to‐business marketing practices in West Africa, Argentina and the United States

Year: 2008

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858620810850236

Authors: Kofi Q. Dadzie, Wesley J. Johnston, Jaqueline Pels

Institutions: Georgia State University, Universidad Torcuato Di Tella

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072810385

FWCI: 9.831

Cites: 33

Cited by: 30

Related to: 10