Work

Cross channel optimized marketing by reinforcement learning

Year: 2004

Type: conference-paper

Source: ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD)

DOI: 10.1145/1014052.1016912

Authors: Naoki Abe, Naval Verma, Chid Apte, Robert Schroko

Institution: IBM Research - Thomas J. Watson Research Center

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072837080

FWCI: 5.552

Cites: 12

Cited by: 54

Related to: 10