Work

Locating marketing within the corporate communication managing system

Year: 1998

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/135272698345834

Author: Richard J. Varey

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072855865

FWCI: 3.182

Cites: 30

Cited by: 22

Related to: 10