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Exploring Customer-based Airline Brand Equity: Evidence from Taiwan

Year: 2010

Type: article

Study design: Observational Study

Source: Transportation Journal

DOI: 10.2307/40904819

Authors: CHING-FU CHEN, WEN-SHIANG TSENG

Institution: National Cheng Kung University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W207293705

FWCI: 10.45

Cites: 29

Cited by: 128

Related to: 10