Work

Demonstration of a Relationship Between Psychological Factors and Brand Choice

Year: 1963

Type: article

Source: The Journal of Business

DOI: 10.1086/294580

Author: Alfred A. Kuehn

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2072969722

FWCI: 23.48

Cites:

Cited by: 25

Related to: 10