Work

Comparative Advertising and In-Store Displays

Year: 2009

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1090.0521

Authors: Greg Shaffer, Florian Zettelmeyer

Institutions: University of Rochester, Northwestern University, National Bureau of Economic Research

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Florida

OpenAlex ID: W2073321597

FWCI: 4.723

Cites: 20

Cited by: 31

Related to: 10