Work

Do managers ovȩrreact to each others' promotional activity? Further empirical evidence

Year: 1996

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(96)00020-1

Authors: Roderick J. Brodie, André Bonfrer, Justine Cutler

Institutions: University of Auckland, University of Chicago

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2073358359

FWCI: 5.445

Cites: 22

Cited by: 23

Related to: 10