Work

Measuring dynamic effects of advertising: a case study in India

Year: 2012

Type: article

Source: Journal of Indian Business Research

DOI: 10.1108/17554191211252671

Authors: Mehir Baidya, Bipasha Maity, Kamal Ghose

Institution: Indian Institute of Social Welfare and Business Management

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2073415740

FWCI: 1.823

Cites: 56

Cited by: 7

Related to: 10