Work

The Role of Geography of Self in “Filling In” Brand Personality Traits: Consumer Inference of Unobservable Attributes

Year: 2013

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2012.748632

Authors: Marina Puzakova, Hyokjin Kwak, Charles R. Taylor

Institutions: Oregon State University, Drexel University, Villanova University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2073423006

FWCI: 2.966

Cites: 87

Cited by: 18

Related to: 10