Work

Consumer involvement: concepts and research

Year: 1995

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.32-4585

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2073468239

Cites:

Cited by: 200

Related to: 10