Work

Consumption Emotion and Perceived Risk: A Macro-Analytic Approach

Year: 1997

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(96)00144-0

Author: Arjun Chaudhuri

Institution: Fairfield University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2073473216

FWCI: 9.429

Cites: 35

Cited by: 159

Related to: 10