Work

Audience Response to Product Placements: An Integrative Framework and Future Research Agenda

Year: 2006

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367350308

Authors: Siva K. Balasubramanian, James A. Karrh, Hemant Patwardhan

Institutions: Southern Illinois University Carbondale, Winthrop University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2073515916

FWCI: 31.7

Cites: 122

Cited by: 513

Related to: 10