Work

The Customer Pyramid: Creating and Serving Profitable Customers

Year: 2001

Type: article

Source: California Management Review

DOI: 10.2307/41166104

Authors: Valarie A. Zeithaml, Roland T. Rust, Katherine N. Lemon

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2073577013

FWCI: 52.11

Cites: 7

Cited by: 495

Related to: 10