Work

When deal depth doesn't matter: How handedness consistency influences consumer response to horizontal versus vertical price comparisons

Year: 2014

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-013-9276-8

Authors: Michael J. Barone, Keith B. Lyle, Karen Page Winterich

Institutions: University of Louisville, Pennsylvania State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2073594818

FWCI: 5.332

Cites: 38

Cited by: 15

Related to: 10