Work

On the Deceptive Effectiveness of Labeled and Unlabeled Advertorial Formats

Year: 2001

Type: article

Source: Mass Communication & Society

DOI: 10.1207/s15327825mcs0403_02

Authors: Bong-Hyun Kim, Yorgo Pasadeos, Arnold Barban

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2073600543

FWCI: 3.158

Cites: 30

Cited by: 119

Related to: 10