Work

The Effect of Price Promotions on Variability in Product Category Sales

Year: 1992

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.11.3.207

Author: Jagmohan S. Raju

Institution: University of California, Los Angeles

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2073769609

FWCI: 7.056

Cites: 35

Cited by: 180

Related to: 10