Work

The Changing Character of Industrial Selling

Year: 1980

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004907

Author: Thomas R. Wotruba

Institution: San Diego State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2073816742

FWCI:

Cites: 21

Cited by: 15

Related to: 10