Work

The Dilemma of "Integrated" Advertising

Year: 1969

Type: article

Source: The Journal of Business

DOI: 10.1086/295220

Author: Arnold M. Barban

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2073960240

FWCI: 5.326

Cites:

Cited by: 50

Related to: 10