Work

Understanding consumers' in-store visual perception: The influence of package design features on visual attention

Year: 2013

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2013.01.003

Authors: Jesper Clement, Tore Kristensen, Kjell Grønhaug

Institutions: Copenhagen Business School, Norwegian School of Economics

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074024497

FWCI: 40.61

Cites: 59

Cited by: 274

Related to: 10