Work

Does Hispanic‐targeted advertising work for services?

Year: 2005

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/08876040510596821

Authors: Ivonne M. Torres, Elten Briggs

Institutions: New Mexico State University, University of Oklahoma

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074052983

FWCI: 3.821

Cites: 18

Cited by: 37

Related to: 10