Work

The measurement and utility of brand price elasticities

Year: 1997

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1997.9964473

Authors: Will Hamilton, Robert East, Stavros Kalafatis

Institutions: Interpublic Group (United States), Kingston University London

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074077164

FWCI:

Cites: 33

Cited by: 8

Related to: 10