Work

Building a strong services brand: Lessons from Mayo Clinic

Year: 2007

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2007.01.005

Authors: Leonard L. Berry, Kent D. Seltman

Institutions: Texas A&M University, Mayo Clinic

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074091600

FWCI: 11.35

Cites: 7

Cited by: 94

Related to: 10