Work

Customer Experience Management in Retailing: Understanding the Buying Process

Year: 2009

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2008.11.003

Authors: Nancy M. Puccinelli, Ronald C. Goodstein, Dhruv Grewal, Robert Price, Priya Raghubir, David Stewart

Institutions: Northeastern University, Georgetown University, Babson College, CVS Health (United States), New York University, University of California, Riverside

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074153595

FWCI: 91.32

Cites: 149

Cited by: 1,070

Related to: 9