Work

An Experimental Investigation of the Documentation of Advertising Claims

Year: 1983

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1983.10672826

Author: Mary Jane Sheffet

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074200489

FWCI: 1.792

Cites: 22

Cited by: 35

Related to: 10