Work

Consumer response to green advertising: the influence of product involvement

Year: 2013

Type: article

Source: Asian Journal of Communication

DOI: 10.1080/01292986.2013.774433

Authors: Ying Kong, Aihua Zhang

Institutions: Towson University, Beijing University of Posts and Telecommunications

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074275639

FWCI: 5.137

Cites: 92

Cited by: 59

Related to: 10