Work

Bicultural Advertising and Hispanic Acculturation

Year: 2012

Type: article

Source: Hispanic Journal of Behavioral Sciences

DOI: 10.1177/0739986311435224

Authors: Wan-Hsiu Sunny Tsai, Cong Li

Institution: University of Miami

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074295550

FWCI: 5.439

Cites: 19

Cited by: 25

Related to: 10