Work

Exploring the effects of manufacturers' influence strategies and control on category performance in the grocery goods sector

Year: 2010

Type: article

Study design: Observational Study

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969.2010.491209

Authors: Saara Hyvönen, Arto Lindblom, Rami Olkkonen, Petri Ollila

Institutions: University of Helsinki, University of Turku

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074313229

FWCI: 1.9

Cites: 80

Cited by: 10

Related to: 10