Work

The Meaning and Sources of Marketing Theory

Year: 1966

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3150219

Authors: Lawrence C. Lockley, Michael Halbert

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074413486

FWCI: 6.336

Cites:

Cited by: 52

Related to: 10