Work

From servicescape to consumptionscape: a photo-elicitation study of Starbucks in the New China

Year: 2008

Type: article

Source: Journal of International Business Studies

DOI: 10.1057/palgrave.jibs.8400353

Authors: Meera Venkatraman, Teresa Nelson

Institutions: Suffolk University, Simmons University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Illinois at Urbana-Champaign

OpenAlex ID: W2074537247

FWCI: 15.3

Cites: 60

Cited by: 125

Related to: 10