Work

The Measurement of the Effect of a New Packaging Material Upon Preference and Sales

Year: 1950

Type: article

Source: Journal of Business of the University of Chicago

DOI: 10.1086/232943

Author: Seymour Banks

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074581236

FWCI:

Cites:

Cited by: 20

Related to: 10