Further insights into perceived value and consumer loyalty: A “Green” perspective
Year: 2011
Type: article
Study design: Observational Study
Source: Psychology and Marketing
DOI: 10.1002/mar.20432
Authors: Monika Koller, Arne Floh, Alexander Zauner
Institution: Vienna University of Economics and Business
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2074755246
