Work

Marketing in “survivor” medium‐sized British manufacturing firms: 1987‐1997

Year: 2004

Type: article

Source: European Business Review

DOI: 10.1108/09555340410536226

Authors: Roger Brooksbank, David Kirby, David Taylor

Institutions: University of Waikato, University of Surrey

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2074769872

FWCI: 2.474

Cites: 17

Cited by: 12

Related to: 10