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Avatar-based innovation: Using virtual worlds for real-world innovation

Year: 2009

Type: article

Source: Technovation

DOI: 10.1016/j.technovation.2008.11.004

Authors: Thomas Kohler, Kurt Matzler, Johann Füller

Institutions: Universität Innsbruck, Management Center Innsbruck

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2074786612

FWCI: 74.51

Cites: 41

Cited by: 318

Related to: 10