Work

Customer segmentation and strategy development based on customer lifetime value: A case study

Year: 2005

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2005.09.004

Authors: Su-Yeon Kim, Tae-Soo Jung, Eui-Ho Suh, Hyun-Seok Hwang

Institutions: Daegu University, Samsung (South Korea), Pohang University of Science and Technology, Hallym University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Hallym University

OpenAlex ID: W2075150581

FWCI: 17.8

Cites: 16

Cited by: 339

Related to: 10